Many beginners fail in blogging for one simple reason.
They write good content…
but on the wrong keywords.
No matter how good your article is, if you target keywords that are too competitive, your blog will not rank — especially if it is new.
That is why keyword research is the foundation of SEO.
In this article, you will learn keyword research in very simple words, without paid tools, and in a way that actually works for beginners.
What Is Keyword Research?
Keyword research means finding the exact words and phrases people type into Google when they search for something.
Example keywords:
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how to start a blog
-
blogger seo tips
-
adsense approval for beginners
When you write content around the right keywords, Google knows when to show your article.
Why Keyword Research Is Important
Without keyword research:
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You get no traffic
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Your articles stay hidden
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Your blog feels dead
With keyword research:
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You write with direction
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You target real searches
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You rank faster
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You grow consistently
Keyword research saves time and effort.
Common Keyword Research Mistakes Beginners Make
Before learning the right way, let’s see what NOT to do.
❌ Choosing very short keywords
❌ Targeting high competition terms
❌ Copying keywords from big websites
❌ Writing without checking demand
Avoiding these mistakes already puts you ahead.
Types of Keywords You Should Know
Understanding keyword types helps you choose better topics.
1. Short-Tail Keywords
Very short and competitive.
Example:
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SEO
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blogging
These are hard to rank.
2. Long-Tail Keywords (Best for Beginners)
Longer and more specific.
Example:
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seo tips for blogger beginners
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how to get adsense approval fast
These keywords:
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Have less competition
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Bring targeted traffic
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Convert better
Always focus on long-tail keywords.
What Is Keyword Competition?
Keyword competition means how hard it is to rank for a keyword.
High competition keywords:
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Are already ranked by big sites
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Need strong backlinks
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Take long time
Low competition keywords:
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Have weak results on page 1
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Can be ranked by new blogs
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Give faster results
As a beginner, low competition is your best friend.
Free Keyword Research Method (Beginner Friendly)
You don’t need paid tools to start.
Let’s use Google itself.
Step 1: Use Google Search Suggestions
Go to Google and start typing your main topic.
Example:
Type: blogger seo
Google will show suggestions like:
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blogger seo settings
-
blogger seo tips
-
blogger seo without plugins
These suggestions are real searches.
Write them down.
Step 2: Use “People Also Ask”
Search any keyword and scroll down.
You’ll see a box called People Also Ask.
These are:
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Real questions
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Low competition opportunities
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Perfect article ideas
Each question can be a separate article.
Step 3: Use Related Searches
Scroll to the bottom of Google search results.
You’ll find Related Searches.
These help you:
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Expand your keyword ideas
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Find variations
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Understand user intent
This is free keyword research gold.
Step 4: Analyze Page 1 Results
This step is very important.
Search your keyword and check:
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Are big websites ranking?
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Are articles well written?
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Is content old or thin?
If page 1 results are:
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Small blogs
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Weak content
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Poor structure
Then you can rank.
Simple Rule to Judge Competition
Ask yourself:
“Can I write a better article than these?”
If yes → target the keyword.
If no → skip it.
This mindset works better than any tool.
Keyword Intent (Very Important)
Not all keywords are equal.
You must understand search intent.
Informational Keywords
User wants knowledge.
Example:
-
what is seo
Best for traffic.
Problem-Solving Keywords
User wants solution.
Example:
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adsense rejection fix
Very powerful for authority.
Monetization Keywords
User wants to earn or buy.
Example:
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best adsense alternatives
Good for income.
Balance all three.
How Many Keywords Per Article?
Beginners often ask:
“How many keywords should I use?”
Answer:
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One main keyword
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3–5 related keywords
That’s enough.
Focus on topic, not keyword count.
Where to Use Your Keyword
Use your main keyword in:
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Title
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First paragraph
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One heading
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URL
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Meta description
Use it naturally, not forcefully.
Keyword Research for Blogger Websites
If your site is on Blogger, target keywords like:
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blogger seo
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blogger settings
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blogspot tutorials
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blogger adsense
These keywords have:
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Low competition
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High beginner demand
Perfect for your niche.
How Many Articles Should You Plan?
Do keyword research in advance.
Create a list of:
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20–30 low competition keywords
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Related to one main topic
This helps build topical authority.
Google loves topic-focused sites.
Free Tools You Can Use Later
Once you grow, you can use:
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Google Keyword Planner
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Ubersuggest
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Ahrefs (paid)
But remember:
Tools help — thinking matters more.
Common Keyword Research Myths
❌ More search volume is always better
❌ Paid tools are mandatory
❌ One keyword = one ranking forever
All false.
Low competition beats high volume every time.
Final Beginner Strategy
If you are starting today:
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Choose one niche
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Find long-tail keywords
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Write helpful content
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Be consistent
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Improve with time
This is the safest SEO path.
Final Words
Keyword research is not difficult.
It only requires:
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Observation
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Logic
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Practice
Once you master this skill, SEO becomes much easier.
And your blog finally starts growing.