Links are an extremely important
part of any SEO campaign and getting links generally takes up most of the time
and budget of any SEO campaign. Onsite optimization is something that can be
done relatively quickly, but link building takes time, can be costly and is
hard work.
Link building is common
sense and the most powerful and worthwhile links for you will come from very
relevant and well established sites but these tend to be the hardest to get!
One thing to bear in mind with this is ‘follow’ and ‘no-follow’ links.
‘No-follow’ links were brought in by google as a way of letting people link to
other sites without passing domain authority and page authority. To give a
basic understanding – PA and DA is a value google assigns to each web page and
this authority is passed to other web pages if there is a link off the page. In
theory this means that from an SEO point of view, no follow links offer zero
value however this does not mean you should avoid no follow links. Google likes
to see ‘natural’ link building and this would most definitely incorporate
no-follow links, as such it is important to make sure you have mixture of
no-follow and follow links. Focus on the follow links but make sure you are
getting no follow links as well.
With link building make
sure you bear in mind that search engines want to see natural link building.
This however is hard to really define that would natural link building happen
slowly over time? Or would it be more natural to see a lot of links appearing
at one time due to a viral campaign? Either could occur in a natural way so
don’t worry too much. One thing that would seem obvious, is that if there are a
lot of links appearing from non-relevant sites (and those sites also contain a
high number of links to other sites that are non-related), it is clearly
someone buying up links.
The fact is that nobody
but the google engineers know exactly how they quantify and measure the value of
links. Use your common sense and generally avoid the quick fix, it will be a
waste of time.
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